Ad Swapping to Grow Your Subscriber List May 20, 2008
Posted by Virtual Assistant in Marketing, Virtual Services, Web Marketing, small business.Tags: eZine, free, free marketing, mailing list, newsletters, subscribers, Web Marketing
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Everyone is searching for the best low cost ways to build their subscriber list…
Here is a used technique that you can implement to build your list with no cost. It is essentially “using subscribers to make subscribers.”
This simple list building formula can be summed up in two words: ad swap.
Generally, you trade advertisements with other eZine publishers, preferably of the same mailing list size or bigger. You broadcast the eZine publisher’s advertisement to your mailing list while the eZine publisher endorses your ad to his/her list. Yes, you are actually cross promoting each others offer to each of your mailing list.
Your advertisement’s goal should be to get as many subscribers possible from the other eZine publisher’s mailing list to sign up for yours.
The result: you grow your mailing list. This method does not require money, which means it can be done for free. And the return of subscribers? Infinite!
You only have to do this with one eZine publisher at least once, because their subscribers who are also your subscribers can now be followed up within the boundaries of your mailing list.
Perform ad swaps with as many eZine publishers as possible and soon, you will have a huge mailing list of your own – built free and permission based!
Build Your Potential Client List with Paid eZine Advertising April 5, 2008
Posted by Virtual Assistant in Digital Coaching, Internet Marketing, Marketing, Productivity Coaching, Web Marketing, eNewsletters, eZine, small business, web design.Tags: advertising, building your list, entrepreneurs, eZine, Internet Marketing, Marketing, paid ezine advertising, small business, Web Marketing
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When it comes to unleashing the full potential of paid eZine advertising some business owner’s miss the mark. Investing even a small sum of money can be risky to a number of business owner’s who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right. Here are some tips to help you with the process.
-The advertisement must be compelling and attention grabbing. Short, sweet and to the point.
-Keep in mind that there is no telling if the eZine’s subscribers constantly practice a buying habit until you put some money to find out.
Instead of competing with the several other ads as well as the eZine author’s articles it would be wiser to use eZine advertising to build your mailing list.
-Some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad.
-When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.
While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.
The eZine Olympics: HTML, Text and PDF Fight it Out! January 31, 2008
Posted by Virtual Assistant in Marketing, Productivity Coaching, Virtual Services, Web Marketing, eNewsletters, eZine, small business.Tags: email marketing, eNewsletters, eZine, html, newsletter, newsletters, pdf, text, Web Marketing
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I just signed on another newsletter client and I was again reminded of the forever going arguments of which format is better for an eZine. Well with the massive amount of newsletters I publish on a monthly basis I see which format has what benefits and drawbacks.
Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons.
The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skill to use a Word or Notepad program.
While the HTML eZine format requires a certain degree of HTML skills on your part, you can add more sophisticated features to your eZine issues, making them more appealing to your subscriber thus increasing your readership value, something that text eZines do not have.
You can decorate your eZine format, change your fonts, include pictures, and more. Even more beneficial, you can add them as archives on your website. However, the drawback often faced by HTML eZines is that they often get trapped into spam filters before they reach their subscribers’ inboxes.
Another option is to use a blend of HTML and Text which allows you to have less of a chance to be caught by the Spam filters.
The third and least used among the formats is the PDF eZine. Publishing your eZine in PDF format can consume a lot of time and effort on your part but often make up in quality readership.
Due to the commitment, PDF eZines are usually published on a monthly basis. The great part, though, is that you can put your affiliate links in your PDF eZine issue and allow your subscribers to pass the eZine around.
Given the choices, however, you do not have to necessarily choose strictly one eZine format, as some eZine publishers today do publish in more than one format.
Why Publish an eZine? January 14, 2008
Posted by Virtual Assistant in Marketing, Virtual Services, Web Marketing, eNewsletters, small business.Tags: Marketing, Web Marketing, eNewsletter, eZine
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Hello! I hope everyone is having a successful 2008! To help with that success it is a great idea to put together an eNewsletter or eZine…
On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.
In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the send process or you can manually send them on a periodical basis (this depends on the size of your list).
As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual. In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved. Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.
All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.
Once your newsletter creates a buzz and your list is quite large you can think about hiring a team to manage it. I recommend my clients to write the articles and leave the design, send management and spam issues to me. It’s a great task to deligate but by writing the articles your stamp will show through every newsletter!
